Longines
Founded in 1832 in Saint-Imier, Switzerland, Longines is among the world’s oldest registered trademarks still in use in their original form. From the very beginning, the brand has been defined by its refined elegance — a timeless symbol that has become its unmistakable hallmark.
Tradition, Innovation, and Precision
As early as 1878, Longines created its first chronograph, quickly earning acclaim among equestrian enthusiasts. In 1912, the brand rewrote the history of sports timekeeping by introducing the first timing system activated by an electric wire. Since then, Longines has been the official partner and timekeeper for numerous international federations and prestigious sporting events. The brand is also inseparably linked with aviation pioneers such as Charles Lindbergh, whose historic transatlantic flight remains a testament to courage and precision.
Models of Longines we have available
All models
Longines Collections
Each Longines collection expresses a different facet of one philosophy — elegance, performance, and precision.
Avigation revives the pioneering spirit of early aviators, honouring those for whom accuracy was a matter of life and death. Diving combines technical excellence and underwater durability with the timeless aesthetics of classic dive watches. Elegance embodies grace and refinement. Guided by the motto “Elegance is an attitude,” it celebrates beauty that never fades. Performance represents reliability and innovation, created for those who demand both precision and style. Watchmaking Tradition pays tribute to classical craftsmanship and reminds us that true perfection lies in the details that stand the test of time.
Elegance is an attitude
Today, Longines remains faithful to its enduring motto — “Elegance is an attitude.” Every model reflects a perfect balance of tradition, performance, and beauty. Present in more than 150 countries, Longines continues to be an active partner in equestrian sports, gymnastics, alpine skiing, archery, and the Commonwealth Games. The emblem of the winged hourglass stands as a symbol of precision, beauty, and enduring values that transcend time.
Ambassadors
The values of elegance, heritage, and craftsmanship are embodied by the brand’s ambassadors — personalities who inspire through both professionalism and character:
Henry Cavill, Jennifer Lawrence, Kate Winslet, Suzy, Zhao Liying, Eddie Peng, Jung Woo-Sung, and Barbara Palvin.
Longines also partners with world-class athletes, especially in equestrian sports and alpine skiing, including Mikaela Shiffrin, Marco Odermatt, Loïc Meillard, Clément Noël, Lara Colturi, Alexis Monney, Edouard Schmitz, Jane Richard, Sönke Rothenberger, Semmieke Rothenberger, Sabine Schut-Kery, and Géraldine Fasnacht.
All share the same attitude as the brand itself — elegance, precision, and the courage to transcend time.
Discover the World of Longines
A brand that for nearly two centuries has defined elegance, performance, and the tradition of Swiss watchmaking.
Visit us at Hodinářství Bechyně and explore collections where time becomes art.
Praha — Václavské náměstí 10Praha — Štěpánská 57 Brno — Masarykova 8Ostrava — 28.října 49 České Budějovice — Kněžská 21Hradec Králové — Karla Tomana 6