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Rolex Datejust 31 Oyster, 31 mm, Everose gold M278275-0010

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Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
Datejust 31
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Datejust 31
Reference
278275 
Model case
Oyster, 31 mm, Everose gold 
Bezel
Fluted 
Water resistance
Waterproof to 100 metres / 330 feet 
Movement
Perpetual, mechanical, self-winding 
Calibre
2236, Manufacture Rolex 
Power reserve
Approximately 55 hours 
Bracelet
President, semi-circular three-piece links 
Dial
Chocolate set with diamonds 
Certification
Superlative Chronometer (COSC + Rolex certification after casing) 
Chocolate Dial - Datejust 31

Chocolate Dial

This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.
Fluted bezel - Datejust 31

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.
18 ct Everose gold - Datejust 31

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
Rolex

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Hodinářství Bechyně is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

How to Set your
Datejust 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.  

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Rolex Datejust Make a date of a day

Rolex Datejust Make a date of a day

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